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Professionalism
Dedication , Diligence , Innovation

Sincere Service
Attentiveness , Genuineness , Reliability

Operational Efficiency
In 2001, Taian successfully transformed its mainframe IT system into ERP (Enterprise Resource Planning) infrastructure, designed to fit in new customer-oriented workflow and process re-engineering. Through A.I. (Artificial Intelligence) expert system, underwriting results could be completed in 10 seconds and this new process significantly enhanced underwriting efficiency and quality.

Insurance Education
Taian kept regular contact with its customers and the public through sending quarterly press, electronic paper, and animation in order to introduce more useful insurance-related information, such as 10 tips for car accident handling, or 10 tips for motor theft prevention.

Customers' Service
In 1998, Taian established the first Customers' ServiceCenter of the industry and received the first ISO certification in motor claim service. Being the benchmark of the industry in customers' service, Taian again was rated as the No.1 in complaint handling speed meanwhile the complaint ratio was under market average, according to the 2001 statistics of the Ministry of Finance, R.O.C.

Digital Marketing
After introducing the first online insurance EC website in 1999, Taian continued enhancing new online services and functions to lead the e-business development of the industry. In the newly launched 4th generation website, taylor-made insurance arrangement could be suggested to fulfill individual needs though the A.I. expert system.

CRM (Wireless Application)
In 2001, Taian launched EIP (Enterprise Information Portal) and Pocket PC for its sales force. Through customers data warehouse, sales people could accessed personal customers' information to offer timely quotation or other services anytime anywhere via internet or even wireless connection.